We normally see and hear prominent people on print, television, radio and billboards endorsing products and services they prefer to use because they believe these are the best among others in the market. These commercial advertisements are techniques to promote a certain item to increase its market size and sales. Advertising is crucial in making [...]
by: Christine Zafra Since most (and I say most) of the sales agents today are being paid in a commission-based method, some salesmen really push it just to get that thick commission at the end of the month. A number of manufacturing companies present today hire people to sell their products through “door to door” [...]
by: Christine Zafra COLD TRUTH: Many sales companies do it the hard way. They “hard sell” so much that it makes the customers scream, ‘harassment!”. If you find yourself running away from sales agents in malls or public areas, or perhaps avoiding some phone calls at home because you’re afraid that the person on the [...]
by: Christine Zafra There are thousands of reasons why customers complain regarding certain products. If it is due to some factory defect (some companies are kind enough to accept goods that have defects caused by customers themselves), or customer dissatisfaction, always remember to listen to their concerns. Never ever argue with the customers or put [...]
by: Christine Zafra As a sales agent, it is a must to know your product. Not knowing anything about the stuff you’re selling can be disastrous and can lead to a very thin commission. If customers ask you questions about your product, then that means he/she is interested. We all know that your script isn’t [...]
by: Christine Zafra What if, you’re doing your usual sales talk with your future customer and then he/she asks you the question, “I don’t like that feature of the product, do you have any other?” I am sure you have prepared an arsenal of “other goods” to refer. If you give your customer options to [...]
I no longer remember how many times I have been a victim of deceitful selling practices. What I am sure of is that they are not a pleasant experience. Most salespersons are driven largely by their short-term goals. They want to get fast returns for their effort without realizing that by compromising the quality of [...]
For some business, cross selling can be hard to get hold of. It stems from a simple idea of getting clients who availed of the services of one unit to use the services of second or third one in another field of expertise. But there are impediments to this type of dealings such as: client [...]
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